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Total TV
TV Networks + BVOD + Foxtel + Binge etc + Regional TV
Metro and Regional TV
Reach
Over 13 million Australians tune into something on commercial free-to-air television every day, reaching 92% of the population every month.
Effective
TV advertising works. TV delivers advertisers a bigger return on investment than any other media. Ebiquity, a leading independent marketing analytics firm, found that:
Every $1 invested in TV advertising generated a return of $1.74 for FMCG brands.
Impactful
TV ads stay in consumers’ memories longer than advertising on online-only platforms. Creating an “always on” TV campaign is a sure way to ensure your brand becomes part of the cultural zeitgeist.
Resilient
The average Australian watches 2 hours and 24 minutes of broadcast television a day on in-home television sets. Watching TV is Australians’ No.1 entertainment activity!
Credible
TV is heavily regulated (from both a content and commercial POV) which ensures your ad is in a trusted environment, with viewers often seeing TV content as more credible than other forms of media.
BVOD
Live, catch up and on-demand
Reach Assistance
As audiences continue to shift, BVOD is a fantastic way to follow your audience, wherever they go.
Accessible
BVOD is free and only requires a wifi connection, meaning many Australian homes turn to this medium.
Targeting
BVOD campaigns allow for granular targeting, delivering target audiences to advertisers and minimising wastage of marketing dollars.
Growth
People want to watch programs in their time and want to have control. BVOD empowers this by offering a combination of live, catch up and on-demand streaming. BVOD viewing increased by 43% YOY in February 2019, with Australians watching nearly 3 billion BVOD minutes that month.
Radio + Digital Audio
Radio
Reach
Radio reaches 95% of Australians within the five metropolitan capital cities each week. – source GfK Radio Ratings 2021 S1-8.
Growth
Commercial radio is a growing medium – an increase of 14% (14 million listeners) in the past five years. -source GfK Radio Ratings.
Frequency
Radio can cost-effectively offer frequency of messaging to a large audience. Australians consume over 15 hours of radio per week.
Generates Action
People are 6 times more likely to search for a brand online after hearing it advertised on the radio. Radio is a great way to build brand awareness and stimulate digital activity.
Trusted
The trusted voices of on-air talent has the potential to create an emotional connection with listeners, which is effective in building brand loyalty and generating customer engagement.
Local
Radio stations often have a strong local presence, allowing businesses to reach their target audience in a specific geographical area, whether that be metropolitan or regional.
Digital Audio
Live-stream, Podcasts, Catch-up
Targeted Audience
Digital audio advertising enables marketers to target specific audiences based on demographics, interests, behaviour and location, allowing them to reach the right people with their message.
Instant Results and Flexibility
Digital audio offers advertisers instant access to track the performance of their campaigns and adjust their strategies as needed with the flexibility to change their ad messaging quickly and easily.
Complimentary Medium
Digital audio compliments radio advertising – a campaign can benefit from significantly increased Reach by allocating a percentage of your radio advertising budget to digital audio.
Press
Newspapers: Print and Online + Magazines
Local
Local print has a strong community connection and provides advertisers with an engaged and interested audience.
Trusted Medium
Readers trust advertising that appears in Press. Every $1 invested in TV advertising generated a return of $1.74 for FMCG brands.
Current
Deadlines are close to publication date providing advertisers the opportunity to run current messaging rather than having to deliver material weeks ahead.
Out Of Home
Large Format, Small Format, Transit, Rail, Airports
Stand Out
Positioned in stand-out locations with minimal media clutter, audiences are highly receptive to Out of Home advertising.
Mass
A powerful mass medium which audiences can’t ignore, Out of Home advertising offers brands a large-scale canvas to grow brand awareness.
24/7 Exposure
With Static and Digital options available, Out of Home advertising offers a unique opportunity to reach your audience, any time of day, by being ever-present.
Cinema
The Silver Screen: where else do you find an eager, attentive, captive audience, with popcorn in-hand?
Cinema advertising is a great way to reach a truly local audience. Appear in specific locations or sponsor film festivals. Associating your brand with respected venues such as Hoyts, Palace Cinema and Village Cinema can elevate your reputation.
Craft your creative and marketing message to align with events and festivals. Your audience are already in entertainment mode, all that’s left is to entertain them!
Production
Jingle-Writing, Television Commercials, Radio Commercials, Copywriting
With access to Australia’s leading, award-winning jingle writers, O’Neill Media Group can create unforgettable sonic-branding for your company.
Not just audio, O’Neill Media Group are also proud of our excellent relationships with some of the best creative production houses which Melbourne has to offer.
Whether it be a nation-wide television commercial you need created, or a quick script for a local radio station, we can make it happen. Contact O’Neill Media Group to discuss your production needs.
Drone Light Shows
via Global Drone Network
Looking to wow audiences with your spectacular brand messaging in the skies? Drone Light Shows are a premium service for brands who will go the extra distance in their advertising. Contact O’Neill Media Group to discuss the exciting options available to brands who think outside the box.
